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OMG! What Now? Crisis Communications Lessons

March 20, 2013 11:30 AM

(See session summmary at end of event page.) Your CEO is fired. There’s a serious accident at one of your manufacturing plants. Or, too much cash on your balance sheet in a weak market has activist investors circling your company like sharks called to chum.

Back in the day, there was time to strategize, gather facts, craft a media response or shareholder advisory, and notify employees before this type of information became public. You could own the information before it owned you. Today, your window of opportunity slams shut in a millisecond as information – true or not – spreads like wildfire around the globe via the Internet.

Are you ready for the unexpected? Join us for expert advice from a reputation expert, a reporter and an IRO who managed the planning, messaging and execution of various major corporate disclosures during 2012, including two non-consecutive quarterly financial shortfalls; a CFO resignation; departure of multiple board members (four in public protest over company leadership); exploration of strategic alternatives and subsequently, no transaction; a brief proxy contest; the departure of a CEO and president; and appointment of a new CEO and CFO.

Daniel Diermeier
IBM Professor of Regulation and Competitive Practice
Kellogg School of Management, Northwestern University

Daniel Diermeier has lectured globally on crisis management, activists, reputation and other topics. In addition to his role as Kellogg’s IBM Professor of Regulation and Competitive Practice, he is academic director of CEO Perspectives (Kellogg’s most senior executive education program), director of the Ford Motor Company Center for Global Citizenship, and chairman of the Northwestern Global Health Foundation. His numerous awards include 2012 recognition among Fortune Magazine’s world’s best 50 business school professors. His publications include the book Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset.

Jeff Bailey
Editor, YCharts

Jeff Bailey, the editor of YCharts, known as the financial terminal of the web, has been a financial journalist for more than 30 years. He was a reporter, bureau chief and columnist in his 20 years at the Wall Street Journal. He also worked as a reporter at the New York Times and Los Angeles Times and was the editor of Crain's Chicago Business. Bailey has covered many companies and industries during crisis periods, including Chicago's futures exchanges during the FBI sting investigation (1989-91); Waste Management during its accounting scandal (1990s); Continental Illinois during its collapse (1984); and the airline industry during peak fuel-cost times (2006-08).

Seth Frank
Vice President, Investor Relations, Allscripts Healthcare Solutions

Seth Frank leads and executes financial community communications and engagement strategy for Allscripts (NASDAQ: MDRX), which delivers electronic health record, practice management and other information solutions to physicians, hospitals and post-acute organizations. Frank joined Allscripts in September 2009 as its first dedicated IR executive. In 2011, IR Magazine named Allscripts a “top 100” investor relations program. Earlier in his career, Frank was director of investor relations for Kanbay International; vice president of Sard Verbinnen; VP and manager, institutional equity sales for AG Edwards; and a healthcare equity analyst. He holds a bachelor’s degree from Emory University, a master’s degree from the University of Colorado, and has attended the master of public health program in health policy and management at Yale University.

11:30 a.m. Registration
Noon - 1:30 p.m. Luncheon & Program

Standard Club
(map)
320 South Plymouth Court
Chicago, IL

Summary


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